Privacy Policy

Ameriway Roofing & Exteriors, Inc. Privacy Policy

Last updated: September 2, 2025

Ameriway Roofing & Exteriors (“Ameriway,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our website ameriwayroofing.com (the “Site”), our web forms (including forms hosted on or integrated with GoDaddy and WordPress), email, phone calls, and SMS/MMS text messaging programs (the “Services”).

Plain‑English summary: We collect only what we need to quote jobs, schedule service, communicate with you (including via text), improve our Site, and meet legal obligations. We don’t sell your personal information.

If you have questions or would like to exercise your privacy rights, contact us at:

1) Personal information we collect

We collect information in three ways: (A) directly from you, (B) automatically from your device, and (C) from service providers/partners.

A. Information you provide directly

Identifiers & contact details: name, email, phone number, address, project location, preferred contact method.
Project details: property type, roofing/exterior needs, photos or files you upload.
Communications: messages you send via web forms, email, or text; your call or text preferences.
Payment-related information (if collected for deposits/invoices via third parties): limited billing details (processed by our payment processor; we do not store full card numbers on our servers).

B. Information collected automatically

C. Information from service providers/partners

Sensitive data: We do not intentionally collect sensitive personal data (e.g., government IDs, precise geolocation, health data). Please do not include sensitive information in free‑text fields.

2) How we use personal information

Quotes & services: to respond to inquiries, create estimates, schedule work, perform services, and manage projects.
Customer support & communications: to send service updates, appointment reminders, and respond to your messages (email, phone, and SMS).
Marketing: to send promotional emails or texts only with your consent where required. You can opt out at any time (see §9 and §10).
Site operations & safety: to operate, secure, debug, and improve the Site and Services (including analytics and fraud/spam prevention).
Legal & compliance: to comply with law, respond to lawful requests, enforce agreements, and protect our rights, users, and the public.

3) SMS/Text Messaging Terms

We may offer optional SMS/MMS programs (e.g., reminders, service updates, limited promotions). By opting in on a form, texting a keyword, or requesting texts from us, you agree to receive recurring automated and/or non‑automated messages to the mobile number you provided.

Consent is not a condition of purchase.
Opt‑out: Reply STOP to end. You may receive a confirmation text.
Help: Reply HELP for help or contact 615‑824‑7000 or office@ameriwayroofing.com.
Carriers are not liable for delayed or undelivered messages.
Carriers are not liable for delayed or undelivered messages.
Embedded numbers in messages: From time to time, messages may include a phone number (e.g., “Call 615‑824‑7000”).
Your responsibilities: You must provide your own mobile number; if it changes, tell us or opt out and re‑opt in with the new number. If you share your device, others may see your messages.

10DLC/Compliance note: We register our texting programs and follow carrier and industry guidelines (e.g., clear opt‑in, HELP/STOP, and privacy disclosures). We do not send unsolicited texts.

4) Cookies and similar technologies

We use cookies/pixels to:

Your choices: You can manage cookies in your browser settings. Where required, we display a cookie banner/consent tool. If you enable a Global Privacy Control (GPC) or similar recognized opt‑out signal in your browser, we will treat it as a valid request to opt out of sale/sharing or targeted advertising where applicable (see §9).

5) How we share information

We share personal information only as needed with:

Service providers/processors: website hosting, website integrations (including forms, email, and security), analytics, SMS/voice providers, payment processors, file storage, and customer support tools.
Professional advisors & compliance: accountants, auditors, legal counsel, insurers.
Business transfers: in connection with mergers, acquisitions, or asset sales (with appropriate safeguards).
Legal: to comply with law or protect rights, property, safety, and prevent fraud.

We do not sell personal information for money and do not engage in cross‑context behavioral advertising unless explicitly noted in our cookie banner. If we use targeted advertising in the future, we will provide required notices and opt‑outs.

6) Data retention

We keep personal information only as long as necessary for the purposes described above, including:

Form leads & quotes: typically 3 years after last interaction.
Customer/project records & invoices: typically 7 years (to meet tax/accounting obligations).
Analytics & logs: typically 13–26 months, unless needed for security or legal reasons.
Text messages: typically 24 months for program compliance and troubleshooting.

Actual retention may vary based on legal, contractual, and operational requirements. When no longer needed, we delete or de‑identify data.

7) Security

We use reasonable administrative, technical, and physical safeguards to help protect personal information. No system is 100% secure. Please use unique passwords and don’t email or text us sensitive information.

8) Children’s privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child under 13 has provided us personal information, contact us and we will delete it.

9) U.S. state privacy rights

Depending on where you live, you may have rights such as access, correction, deletion, portability, and the right to opt out of certain processing (e.g., sale/share/targeted advertising). These rights are available under laws including, for example, California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Delaware, Iowa, and Tennessee.

Opt‑out of targeted advertising/sale/share: If we use targeted ads or sell/share data, you may opt out via our cookie banner or by emailing office@ameriwayroofing.com. We also honor recognized browser‑based opt‑out preference signals (e.g., GPC) where required.
How to submit a request: Email office@ameriwayroofing.com with the subject Privacy Request, describe your request, and provide enough information to verify your identity (and authority, if acting as an agent). We will respond within the timeframe required by law (generally 45 days, with a possible 45‑day extension).
Appeals: If we deny your request, you may appeal by replying to our decision email with Privacy Appeal. If you remain unsatisfied, you may contact your state Attorney General.
Non‑discrimination: We will not discriminate against you for exercising your privacy rights.

California disclosure: We do not sell or share personal information as defined by the California Consumer Privacy Laws. If this changes, we will update this Policy and provide a “Do Not Sell or Share My Personal Information” link.

10) Your choices & opt‑outs

Email marketing: Click unsubscribe in our emails or email office@ameriwayroofing.com.
SMS marketing/service texts: Reply STOP to end; HELP for help.
Cookies/Analytics: Use our cookie banner (where provided) and your browser settings.
Targeted advertising: Use our cookie banner and/or recognized opt‑out signals (see §4 and §9).

11) International users (EEA/UK, where applicable)

If we offer services to individuals in the European Economic Area or the United Kingdom, our processing of personal data is based on one or more legal bases: contract, consent, legitimate interests, legal obligation, or vital interests. You may have rights to access, correct, delete, restrict, object to processing, and data portability. You also have the right to lodge a complaint with your local data protection authority.

If we transfer personal data outside the EEA/UK, we use appropriate safeguards (e.g., standard contractual clauses) as required by law.

12) Third‑party websites and services

Our Site may link to third‑party websites or embed third‑party services (e.g., map embeds, video, reCAPTCHA). This Policy does not cover those third parties. Their privacy policies govern their practices.

13) Changes to this Policy

We may update this Policy to reflect changes in our practices or law. The “Last updated” date tells you when it changed. If changes are material, we will provide additional notice (e.g., on the Site).

14) Contact us

If you have questions or requests about this Policy or our practices, contact us:

15) Supplemental notices (if applicable)

A. Cookie Notice (summary)

We use cookies for essential site functions, analytics, and (if enabled) advertising. You can control optional cookies via the cookie banner. Blocking some cookies may impact site functionality. For details on specific cookies and providers, see our cookie banner or request a list at office@ameriwayroofing.com.

B. SMS Program Disclosures (summary)

Program names: Ameriway Roofing Updates; Ameriway Roofing Offers, etc.
Opt‑in methods: website form checkbox with clear disclosure; texting a keyword; verbal or written request documented by us.
Opt‑out/Help: Text STOP to cancel; HELP for help.
Frequency: Service updates as needed; promos occasional (up to [e.g., 4 messages/month]).
Costs: Message and data rates may apply.
Support: office@ameriwayroofing.com or 615‑824‑7000.

C. State‑specific addendum

California (CCPA/CPRA): access, deletion, correction, portability, opt‑out of sale/share and targeted advertising, limit use/disclosure of sensitive personal information.
Virginia/Colorado/Connecticut/Utah/Texas/Oregon/Delaware/Iowa/Tennessee: similar rights broadly including access, correction (where applicable), deletion, portability, and opt‑out of targeted advertising/sale. Appeals process provided in §9.

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